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A Word on Artifical Triangular Linking

Reciprocal linking is the practice of exchanging links (coy A links to coy B and visa versa)

The more sophisticated version of this is triangular linking. At its simplest, this is the situation where coy A links to coy B which links to coy C.

Some consultants use it with their clients on a much larger scale and it can have significant benefits - until, that is, Google or one of the other search engines discovers it and penalises you. Don't take my word for it, read what Google has to say.

What if you're already involved in this type of arrangement?

Well. you need to make a judgement call. One option is to pull out now and take a hit on your ranking. Another option is to devote time to building your natural links and then reduce or eliminate the artificial links.

The golden rule to keep in mind is "Is the action I'm taking motivated by a reason beyond just the SEO benefits". If the answer is 'no', don't do it. With artificial triangular linking, the answer is NO!