The following represent the benefits to you of each of the 3 subject areas (Marketing, Strategy and Decision Making), as well as the topics that will be covered in each. Over time these topics will be added to based on input from our Members.

Killer Club Marketing – Growing Your Business Like Crazy

Club Strategy That Drives Members and Customers Through the Door

Decision Making That Ensures You're Heading in the Right Direction

Killer Club Marketing – Growing Your Business Like Crazy

Benefits to You – Nothing is more motivating to any business manager than an upwards trend in sales. Marketing and sales are such vital ingredients to success that the majority of books written about business are about marketing, sales or are closely associated with those subjects. Enormous amounts of information are available and by putting it into useful and practical processes the information becomes more effective and is more certain to make a positive difference to your revenue.

1. Advertising That Gets Results
   
        a.  Advertising introduction
        b. Advertising feasibility
        c. Creating Headlines that Work
        d. Copywriting
        e. Placement
   
   
2. Promotions
3. Target market
4. Core difference and USP
5. Image and branding
6. Products and services
7. Developing marketing materials that educate
8. Websites
9. Getting all stakeholders involved in marketing
10. Promotions
11. Getting More Referrals and Word of Mouth
12. Public Relations
13. Online and automated marketing
14. Developing a Marketing Strategy
15. Measuring the effectiveness of your marketing
    

Club Strategy That Drives Members and Customers Through the Door

Benefits to You – The processes that develop a clear picture of the gap between where a business is today and where it would like to be in the future are simple enough. Bridging that gap is the goal of strategic plans and there are many ways of achieving that goal. Understanding the options adds to the value of the final outcomes.

1. Vision
2. Purpose
3. The importance of outcomes
4. Action plans
5. Responsibility and accountability
6. Measuring performance
7. Reward and recognition
8. Stakeholder ownership of the implementation program
   

Decision Making That Ensures You're Heading in the Right Direction

Benefits to You – Quality decisions mean quality sleep. Knowing when a quality decision is needed is the first step. Selecting the appropriate process is the second step. Effective decisions raise levels of respect and support from all stakeholders. A decision history can also be excellent CV material.

1. Models to compare
2. Quality decisions
3. Quick decisions
4. Risk management through quality decisions

Other Areas

We have focused on the above 3 subject areas because we believe them to be the most significant in growing your club.

Of course, there are many other important management areas beyond these 3. However, it is our experience that all areas relating to effective management form an interacting network and often link to one of the above 3 areas. Where that is the case, we will include those areas in one of the above. In this regard, we will be particularly conscious of the input of Members.

The following are some examples of possible areas:

Effective Meetings

Meeting Procedures
Productive agendas
Who to involve
Control what you can, let go what you can’t
Exploring the whole system
Letting others take responsibility
Focusing on the future instead of problem solving
Finding common ground
Healthy meeting conditions
The specialist roles
     Chair
     Recorder
     Timekeeper

Corporate Governance

Legal
Meeting procedures
Avoiding a 41X

Positive Relationships

Board and executive
Management and staff
Customers
Suppliers
Supporters/Sponsors
Human Resources

Culture

Culture gaps
Management styles
Improving productivity through change management
Values and beliefs
Desires and drives
Motivation
Reward and recognition
Getting to know the key players
    Left brain, right brain
    Long term, short term
    Big picture, small detail
    Readers, listeners, talkers