“As the head of a small business network, I am acutely aware of the difficulty that small business owners have in understanding all things online - including SEO. This Guide does a marvellous job in filling that need.”
—Maria Lambides, Managing Director, Dynamic Small Business Network. NSW, Australia

“Within a matter of weeks, we went from being nowhere to ranking on page 1 for our top 2 keyword phrases — including one in position #1! Fantastic value.”
—Ian McManus, CEO, MBM Global, NSW, Australia

"Wonderfully clear and simple! Perfect for those who want a crash course in search optimization and easy but powerful action steps you can do today."
—Lana Walker-Helmuth, Owner, Talking Feather Communications, Arizona, USA

“Wow. Finally something that explains SEO ranking without all the jargon. A must for any business which cares about their Google rankings."
—Lydia Scuglia, Manager, Harveyworld Travel Eastwood;
President, Eastwood Chamber of Commerce

"After battling with all the jargon out there, what a relief to finally find a guide that is simple and clear and delivers results fast."
—Kerry Caloyannidis, Joint Owner and CEO, Whisk and Pin, NSW, Australia

"Just brilliant. A better explanation of SEO than I have seen anywhere else." —Malcolm Gunning, CEO Gunning Commercial; Chair, Kings Cross Business Partnership, NSW, Australia

"Within 8 weeks we went from ranking #12 to ranking #1."
—John Croxson , CEO,
JB Hunter, NSW, Australia

"A must for anybody interested in understanding SEO."
—Dee Anderson, CEO, U@MQ, Macquarie University, NSW, Australia

"Joe's ability to boil down the somewhat complicated practice of SEO into 5 simple steps is absolutely amazing. Follow his guide step-by-step and you can't help but improve your search engine rankings and ultimately your sales."
—Ken Partain, IPG Marketing, Texas, USA

"I always knew that SEO and Google ranking were important but they remained a mystery to me. Until I read this guide. Now I get it!"
—Andrew Ireland, Founding Partner, Argyle Partnership Lawyers, NSW, Australia

"As a marketing coach, I understand the difficulties small business owners have in understanding SEO. This guide is the answer."
—Liz Walker, Chrysalis Marketing, Ontario, Canada

"This guide makes the whole search engine process simple and clear. It walks you through what to do and how to do it — absolute genius and a blessing for small business owners who already have enough to do!"
—Wendy Foster, President, North Sydney Chamber of Commerce

How a 30-second Change to Your Website Delivers $20,000+ Straight to the Bottom Line for Many Businesses

And How to Catapult Your Google Ranking and Drive Tons More Qualified Traffic to Your Website

Plain English SEO

If you are like most small business owners, you know that your prospects are turning more and more to search engines to find your type of products and services.

What's more, they perceive that higher-ranked businesses provide better quality products and services.

As prospects turn more to search engines, Search Engine Ranking is becoming incredibly important.

It brings together 5 things that don't come together in any of your other marketing efforts:

A willing customer
Exposure for you and your products
Immediate trust for you and your products
Easy coversion
Its inexpensive and effective

So, you know that your Google ranking is critical.

But every time you read or hear an expert on SEO, they start using jargon like:

RSS, CSS, URLs, on page SEO, off page SEO, html, falsh, php, title tags, meta descriptions, blogs, podcasts, videocasts, social media, local search, nearcasting, farcasting, Yahoo travel, Google maps, keywords, geo-targeted terms, page rank, inbound linking strategy, deep-link ratio, link placement, keyword density, cached date, robot.txt, nofollows — and that's just for starters.

Phew! No wonder you find it difficult to understand it all and to get top rankings!

"Just brilliant. A better explanation of SEO than I have seen anywhere else."

—Malcolm Gunning, CEO, Gunning Commercial; Chair, Kings Cross Business Partnership, NSW, Australia

"Within 8 weeks we went from ranking #12 to ranking #1."

—John Croxson , CEO, JB Hunter, NSW, Australia

The Solution

When my small business clients and colleagues told me that I was good at explaining SEO in a simple, easy to understand manner, I decided that it was time to create the 26-page Plain English Guide to Catapult Your Google Rankings and Drive Tons More Traffic to Your Website.

What this guide does, better than any other I have found, is to explain in plain English, step-by-step terms how to do your own SEO and catapult your ranking.

With each step comes:

A simple explanation of that step,
An example to help you understand it, and
Required action on your part.

The 30-second Secret

Why a 30-second Change to Your Website Can Deliver $20,000+ Straight to the Bottom Line!

I know that it sounds too good to be true, but here's why this exists.

Your rankings on Google are a function of 2 things:

What's on your website (including what's in the invisible html code), and
The number and quality of inbound links to your site

When businesses get websites developed, they are done by web designers. Web designers are experts at designing websites, not experts at marketing or Search Engine Optimisation.

They simply DON’T understand the things that need to be done to get high ranking on Google.

There is one small thing in the underlying code of your website (usually html) that is FAR, FAR more important than anything else. Web designers RARELY get this right.

It is something that only requires a 30-second change and is in the underlying code so IT DOESN'T EVEN SHOW UP ON YOUR WEBSITE.

Easy change, incredible results

I'm not going to share what it is now because it would take a couple of more pages and it’s a valuable part of the Plain English Guide, which I'm hoping you will purchase.

But what I can tell you is that this one 30-second change has seen the Google ranking of some businesses catapult to the top 3 (in some cases #1) within a matter of weeks — with significant automatic benefits to the bottom line.

The exact benefit to you of this one change depends on a number of factors including:

business size,
how long your website has been up,
the extent of your target markets use of search engines,
how much you have focused on SEO in the past. and
the extent of competition for the keywords in your industry.

So I can't guarantee that the benefit to all businesses from this 30-second change will be top 3 ranking and $20,000 to the bottom line — for some businesses it is substantially in excess of $20,000, and for some, particularly recently commenced businesses, it is less than $20,000. (Indeed if you are already a little SEO savy you may have already made this change.)

But what I can guarantee you is:

Most small and midsize businesses have NOT made this 30-second change, and when they do so they generate benefits SUBSTANTIALLY in excess of the cost of the Plain English Guide.
The 30-second change is FULLY explained in the Guide with image shots and an explanation of what you need to do.
This change is just ONE of the many things suggested in the Guide, all of which are likely to result in benefits to your Google ranking.
You have 12 months to try out what's in the guide, and if you are not satisfied for ANY reason, you will be eligible to a full money-back guarantee (see below).

—Ken Partain, IPG Marketing, Texas, USA

"A great SEO guide that does WORK. Mainly because it is easy to understand and therefore easy to implement. I recommend that all my clients download a copy, and I use the SEO Guide regularly myself."

—Mick Gibson, Director, MickG Limited (Smart Web Site Marketing Strategies For Your Business), North Island, New Zealand

Who Will Benefit From the Guide?

The guide will suit anybody who wants to improve their Google ranking and doesn't already have advanced knowledge on the subject of SEO.

There are 3 ways you can use the guide:

Do the SEO yourself – the benefit of this approach is that you know your business better than anyone else AND it costs less.
Learn more about SEO – so that you can better understand and communicate with your existing SEO consultant.
Learn more about SEO and then employ a trusted SEO consultant and be sure that they are doing the right thing by you – there are some good SEO consultants around, but also some that recommend things that are contrary to the policy of the search engines — which can provide short-term benefits but long-term disaster.

"I always knew that SEO and Google ranking were important but they remained a mystery to me. Until I read this guide. Now I get it!"

—Andrew Ireland, Founding Partner, Argyle Partnership Lawyers, NSW, Australia

What's in the Guide?

Preliminary 1 – SEO Applies to Pages not Websites

Preliminary 2 – Immediate Action: How a 30-Second Change Can Lead to Significant Bottom Line Benefits

Step 1 Make Decisions and Set Goals

- Step 1.1 Which Search Engines to Focus On

- Step 1.2 Get Some Idea of Your Ranking Now

- Step 1.3 Set Your Ranking Goals

- Step 1.4 Set Associated Goals

Step 2 Identify and Insert the Right Keywords in Your Website

- Step 2.1 Identify Relevant Keywords

- Step 2.2 Look at Statistics for the Keywords

- Step 2.3 Get Clear About Your Ideal Client

- Step 2.4 Prioritise the Keyword List

- Step 2.5 Decide on Your Immediate Focus

- Step 2.6 Developing SEO Website Pages

- Step 2.7 If Your Focus Is Local, Create Several Pages That Relate to Local

- Step 2.8 Amend Your Website to Include the Keywords

Step 3 Create Readable Website Structure

Step 4. Generate Inbound Links — 16 Ways to Achieve This

Step 5. Monitor and Adjust

Conclusion: Your Next Step?

"Easy to read, easy to implement. This guide will help small businesses compete with the big guys on Google."

—Sabrina Ferguson, Owner, Arion Poductions; Executive Consultant, Ryde Business Forum

What's The Value of the Guide to You?

1. If You Don't Yet Have Top Ranking for Your Major Keywords

If you don't already have top rankings in Google for your keywords, what would you estimate the value of sales that would follow if you were able to achieve that?

Depending on your business, we're talking an absolute minimum of $1,000, but for most businesses anywhere from $10,000 to $1,000,000 or more per annum.

2. If You Already Have Top Ranking for Your Major Keywords

If you already have top rankings for your main keywords, what would the effect on sales be if you were able to achieve top ranking for many other related keywords? Or imagine what would happen to sales if you lost your top position due to the SEO efforts of your competitors?

Again we're talking an absolute minimum of $1,000, but for most $10,000 to $1,000,000 or more per annum.

Short Time Offer

Get Ready to Drive
Tons of Traffic to Your Web Site and Dollars to the Bottom Line!

If you're ready to get more traffic than you've ever dreamed, we're convinced that How to Catapult Your Google Ranking and Drive Tons More Qualified Traffic to Your Website is exactly what you need to get started.

The price of this easy-to-follow guide is usually:

$149

But for the next 100 purchasers
we are offering the guide
at the exceptional price of:

$79 USD

Buy Now to Instantly Download the Guide!

My Promise to You

I promise that if you give this guide a go, you will catapult your Google ranking for at least some of your keyword phrases. One of the realities of SEO is that the time it takes to achieve top rankings depends on the amount of competition for your keywords — sometimes it can take 2 weeks and other times 6 months.

So, in order to give you plenty of time to try out the guide and make sure it delivers what we promise, I am willing to give you a full 12-month money-back guarantee — no questions asked.

We don't know of any SEO or marketing guide that is offering a 12-month money-back guarantee — that's how confident we are that you'll be satisfied.

Guaranteed.

Limited Additional Bonus

FREE SEO Scorecard

The first 50 customers to purchase this guide will also receive a FREE SEO Scorecard.

The SEO Scorecard will provide you with an idea of your site's current SEO effectiveness, including the number and quality of your incoming links, your Deep-Link ratio, your status on Yahoo and DMOZ directories, your site's Page Rank and an overall score for your site.

Normally valued at $99 alone

Easy to understand ...

"As a marketing coach, I understand the difficulties small business owners have in understanding SEO. This guide is the answer."

—Liz Walker, Chrysalis Marketing, Ontario, Canada

Liz Walker

Delivers results fast ...

"After battling with all the jargon out there, what a relief to finally find a guide that is simple and clear and delivers results fast."

—Kerry Caloyannidis, Joint Owner and CEO,
Whisk and Pin, NSW, Australia

Kerry Caloyannidis

Fantastic value ...

“Within a matter of weeks, we went from being nowhere to ranking on page 1 for our top 2 keyword phrases — including one in position #1! Fantastic value.”

—Ian McManus, CEO, MBM Global, NSW, Australia

Andrew Ireland

"This guide is sorely needed by the
small business community."

—Paul William-Smith, Economic Development Officer,
Ryde City Council, NSW, Australia

How To Purchase the Plain English Guide Now

Remember that the first 100 buyers receive a discount of $70. And the first 50 buyers receive a BONUS SEO Scorecard for your own website, normally valued at $99.

That's a Total Value of $248

Still Only $79 USD

Buy Now to Instantly Download the Guide

As its name suggests, we are confident that this guide will help you catapult your Google ranking and drive tons more traffic to your website.

Take care!

Joe Bowers
joe@30-second-seo-secret.com

1800 347 845

P.S. Don't forget my money-back guarantee!

As I said earlier, one of the things that just about every small business owner experiences is frustration at the inability of SEO experts to explain things in simple, plain English terms. This guide does that better than any other I have found. If you don't agree, my guarantee is to give you your money back.

P.P.S. Still not convinced?

If you are still not convinced as to the value of this guide and would like to see a summary of the guide, complete the form below and we will send the summary to you. But remember, the $248 worth of value for $79 won't last.

Free Guide Summary

If you're not convinced of the value you'll
receive when you order now, send for the
guide summary.

Note: I hate spam! I won't share, show, rent, or sell your email address or information with any unauthorized third party, ever.

About the Author

Joe Bowers is the Founder of Distilled Marketing, which assists small businesses to get more customers and charge significantly more for what they do.

Joe Bowers Distilled Marketing Distilled Marketing is the Australian/NZ Regional Manager for Duct Tape Marketing, an approach emerging out of the US which has received rave reviews from the likes of Harvard Business Review, Forbes Magazine, Entrepreneur Magazine, Dell, HP and Microsoft.

It has been described as the World’s Most Practical Small Business Marketing Approach.

Joe was formally the Partner in Charge of the Sydney Indirect Tax Practice at PriceWaterhouseCoopers, which in 2 years doubled in size to 45 people and $10M turnover.

He has worked for hundreds of small and large organisations, the bigger names of which include Canon, Toshiba, Boral, Channel 7, GIO, National Foods, Lion Nathan, Woolworths, Macquarie University, Panthers World of Entertainment and QBE — to mention just a few.

He has also taught on a part-time basis. (Hence his ability to explain complex concepts in simple, easily understandable terms.)

Joe has extensive experience in online marketing, including search engine optimisation.

"Joe's understanding and explanation of all things marketing (including online marketing) is exceptional."

—Rosemary Sinclair
Managing Director, Australian Telecommunication Users Group

"As a business owner and manager, I understand the importance of Google ranking. Joe has a straightforward style in getting his message across.”

-Anna Ainsworth, Managing Director, Eden Gardens

"Joe Bowers is inspiring and very impressive."

—Wendy Smith
Client Relationships Manager, Primus Telecom Australia

More Information on Distilled Marketing and Duct Tape Marketing

Joe Bowers
Distilled Marketing
PO Box 4155
DENISTONE EAST NSW 2112
1800 347 845
joe@distil.com.au