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7 Steps to SME and Small Business Marketing Success
Grow Your Business
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Free 14 page report shows SME and small business owners how to grow their business using a simple 7 step method.

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What others have to say about Duct Tape Marketing

"Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't."

-- Forbes magazine

"For growing businesses in search of some great marketing ideas, Duct Tape Marketing is a worthwhile online pit stop."

--Entrepreneur Magazine

“…just like its namesake – Duct Tape – it’s good, amazingly practical, and immensely sticky stuff. You can begin to put it to use immediately.”

--Michael Gerber,  author of E-Myth Revisited

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International SME and Small Business Duct Tape Marketing Case Studies

Schloegel Design Remodel – residential remodeling contractor
Spencer Fane Britt & Browne – law firm
Reeves Hary – mobile document signing company

Schloegel Design Remodel

Type: Established residential remodeling contractor looking to grow.

Problem: Lacked market focus and clear point of differentiation

Solution:

  • Changed firm name and created identity elements representative of an upscale market
  • Rebranded the firm as a “design/remodeler” and defined ideal client and project
  • Created educational marketing materials
  • Implemented online education program featuring high profile projects

Result:

  • 300% increase in revenue with a reduction in marketing spend
  • Won national business ethics award
  • Dramatically increased both profit and size of project

 

Spencer Fane Britt & Browne – Dave Seitter

Type: Major Midwest law firm

Problem: Individual attorney interested in developing a practice reputation in the construction market

Solution:

  • Created branded web site and blog – MidwestConstructionLaw.com
  • Created series of construction related teleseminars
  • Partnered with other professional service providers

Result:

  • Tripled construction related lead database
  • Established web site as a construction resource
  • Generated high profile new client engagements
  • Initiated development of construction practice group

 

Reeves Hary

Type: Nationwide mobile document signing company

Problem: Not taking advantage of national reach and reputation

Solution:

  • Created professional notary signing training program
  • Rebranded use of web sites and added online ordering
  • Created marketing tools for strategic partnerships
  • Established national reputation for signing agents

Result:

  • Increased revenue in core service offering
  • Increased awareness and business in niche mortgage market
  • Developed online passive revenue stream

 

Distil International Pty Ltd/ PO Box 4155, Denistone East, Sydney, Australia, 2112/  1800 DISTIL (1800 347 845) / fax 612 8580 5059/ info@distil.com.au
PO Box 4155, Denistone East, Sydney, Australia, 2112 | Tel: 1800 DISTIL (1800 347 845) | Fax: 612 8580 5059 | info@distil.com.au | Site Map
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