Frequently Asked Questions from Communities

Q: What do you mean by ‘community”?

A: Our reference to ‘community’ includes neighbourhoods, local council areas, professional networks, industry associations, schools and other community based associations, cities, regions, States and even Nations.

The principles for effecting change are exactly the same irrespective of the nature of the 'group'. What does differ is the manner in which the principles are applied.

Q: We have previously tried to get a broad cross section of people involved in effecting change but have not been totally successful. How is your approach different?

A: The first thing to recognise is that generating engagement is actually a marketing exercise. Most community leaders probably didn't take on their role in order to become a marketing expert..

We use the principles provided by the systematic approach of Duct Tape Marketing. Including gaining a clear understanding of your target market and, where appropriate,using the 3 elements of marketing – advertising, public relations and referrals – including online  marketing. Where necessary, incentives can also be used to encourage attendance from a cross section of small business.

(For more ideas on this, download our free report on The Facts You Shoudl Know About Community Engagement - 13 Steps to Raising the Right Crowd by using the sign up to the left.)

Q: I’ve seen many forums where there was lots of good ideas but not much follow up action. How can you guarantee follow up action?

A: We have yet to work with an community or organisation that followed all the conditions for success and didn’t have strong follow up action.

Having said that, it is not within our power to force people to act – we can only ensure the conditions for success and invite people to take action.

Q:  Who would normally commence and drive an initiative to effect change in a community?

A: Anybody who has the will to do so. We have known initiatives to be commenced by government bodies (eg State or local councils), local business associations, local businesses, schools or community groups – even one or a few individual citizens.

Keep in mind the words of Margaret Mead “A small group of thoughtful people can change the world. Indeed, it's the only thing that ever has.”

To which we would add “And it only takes one person to bring that small group together.”

Q: If I wanted to commence such an initiative, how would I start?

A: The best starting point totally depends on your own individual circumstances. Just two ways are (1) discussions with and a meeting of community leaders, and (2) a large group community meeting to outline the idea and generate input.

If you would like some input on how you could start, do not hesitate to contact us. We do not charge for any introductory consultations.