The first step in your SEO (Google ranking) efforts is to make a list of the phrases that you think your prospects are typing into Google.

By way of example, let’s say that you are a golf club in the Blue Mountains (near Sydney).

You think about the various phrases that your prospective customers might be typing into Google and make a list. One part of developing this list could be to get input from staff, members, customers, friends and so on.

One of the phrases on your list is ‘Blue Mountains golf clubs’. (There will likely be a number of others but let’s stick with this one as an example).

When you type the phrase ‘Blue Mountains golf clubs’ into Google, you notice that there are some entries down the right hand side and sometimes at the top called ‘Sponsored Links’. These are advertisements (called Google Ads) and although they can help, they are not nearly as beneficial as the main entries on the page (called Organic Listings).

Your task now is to get to the top of the Organic Listings for your chosen phrase(s).

In the coming weeks we will be giving you a step by step guide to achieving this.

If you want to follow this guide, you may want to take a moment now to decide what and when you are going to do about this Step 1.

Next tip: Step 2 in Your SEO Business Marketing Strategy - Keyword Stats