The importance of having a systematic approach to all aspects of management is widely recognised. Paradoxically, this most important aspect - marketing - often gets the least attention when it comes to having a systematic step by step approach.

John Jantsch, in his best seller on marketing, says:

“No matter what your business claims to do or provide, you’re actually in the marketing business. That’s right – every business is actually a marketing business. Think about it for a moment. Do you really have a business without being able to reach and motivate a customer?”

A step by step system can maximize your revenue and membership growth, and Jantsch’s “Duct Tape Marketing” includes a system that has won worldwide acclaim (including praise from the likes of Harvard Business Review, Forbes Magazine, Entrepreneur Magazine, Inc Magazine, US Chamber of Commerce, Dell, HP and Microsoft).

Here is a free 25 page report that summarises all the important steps and procedures.

The Duct Tape Marketing book can also be purchased in most bookstores or on line. It is highly recommended as a text on increasing revenue for any business, regardless of size or type.

Disclaimer: The Distil Group was the first accredited Duct Tape Marketing coach in Australia and we conduct marketing workshops and coaching using Duct Tape Marketing and other methods. However we have no financial interest in the sale of this book. This recommendation is based only on our experience of the method and the widespread commendations, as well as our genuine belief that it has some excellent ideas that could be useful in building your club’s revenue.

Previous 2-Minute Tips and Blog Posts - The ClubAction Blog

Comments (0)

Comment

smaller | bigger

I have read and agree to the Terms of Usage.

Write the displayed characters

Add Comment