7 Steps to Business Marketing Strategy
The importance of having a systematic approach to all aspects of
management is widely recognised. Paradoxically, this most important
aspect - business marketing strategy - often gets the least attention when it comes to
having a systematic step by step approach.
One Approach to a Winning Business Marketing Strategy
John Jantsch, in his best seller on business marketing strategy and success, says:
“No matter what your business claims to do or provide, you’re
actually in the marketing business. That’s right – every business is
actually a marketing business. Think about it for a moment. Do you
really have a business without being able to reach and motivate a
customer?”
A step by step system can maximise your revenue growth and ensure your business marketing strategy and success.
Jantsch’s “Duct Tape Marketing” includes a system that has
won worldwide acclaim (including praise from the likes of Harvard
Business Review, Forbes Magazine, Entrepreneur Magazine, Inc Magazine,
US Chamber of Commerce, Dell, HP and Microsoft). It has been described as the 'World's Most Practical Small Business Marketing Approach'.
7 Steps to to a Business Marketing Strategy
The 7 Steps to Business Marketing Strategy and Success are:
- Narrow You Marketing Focus
- Find and Communicate a Core Difference
- Package Your Business
- Create Marketing Materials that Educate
- Establish Your Lead Generation Trio (Advertising, Referrals, PR)
- Automate & Dominate
- Live by the Calendar
If you don't already have a systematic step by step approach to your marketing strategy and you follow these 7 steps, you can be assured that it will make a quantum difference to your marketing.
To obtain your free copy of the 25 page report on 7 Steps to Business Marketing Strategy and Success, sign up top left.
The Duct Tape Marketing book can also be purchased in most
bookstores or online. It is highly recommended as a text on increasing
revenue for any business, regardless of size or type.
Disclaimer: The Distil Group was the first accredited Duct
Tape Marketing coach in Australia and we conduct marketing workshops
and coaching using Duct Tape Marketing and other methods. However we
have no financial interest in the sale of this book. This
recommendation is based only on our experience of the method and the
widespread commendations, as well as our genuine belief that it has
some excellent ideas that could be useful in building your revenue.
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“I have never seen an approach produce such positive outcomes, goodwill and energy.” 
“It has been a real enlightenment to go through the City Edge process. The identification of ‘common ground’ was an absolute success.”
“Brilliant.”